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	<title>Graphic Nature / Graphic Design &#38; Multimedia &#187; image</title>
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		<title>Branding: A New Look</title>
		<link>http://www.graphicnature.ca/logos-branding-samples/branding-logo/</link>
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		<pubDate>Sun, 29 Nov 2009 20:23:16 +0000</pubDate>
		<dc:creator>rebecca</dc:creator>
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		<description><![CDATA[Modifying a logo is always an interesting question... for some companies, their logo is a well recognized part of their identity or product and an extreme change could jeopardize business. Apple Computers or Nike are good examples of such brands. For others, a change poses little risk for business because the company is more well known by non-visual characteristics like reputation, great service, etc., which allows the business more freedom and flexibility when updating it's logomark.]]></description>
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