The path to sustainable growth for business, economy and community will be forged by us, the business owners, employers, employees, teachers, families, friends… it is up to us. As citizens of this closed system of a world, it is our responsibility to determine how we can live sustainability within it.
Capitalism, commercialism, the economy, growth…. While every business is striving to generate greater profits and worth, when is enough, enough? What is our goal? The notion of infinite, unlimited growth in a finite, limited-resource environment is clearly absurd, so what is the answer?
Modifying a logo is always an interesting question… for some companies, their logo is a well recognized part of their identity or product and an extreme change could jeopardize business. Apple Computers or Nike are good examples of such brands. For others, a change poses little risk for business because the company is more well known by non-visual characteristics like reputation, great service, etc., which allows the business more freedom and flexibility when updating it’s logomark.