Branding: A New Look

Modifying a logo is always an interesting question… for some companies, their logo is a well recognized part of their identity or product and an extreme change could jeopardize business. Apple Computers or Nike are good examples of such brands. For others, a change poses little risk for business because the company is more well known by non-visual characteristics like reputation, great service, etc., which allows the business more freedom and flexibility when updating it’s logomark.

Nov 29, 2009