Logo design for a handmade soap company.

Looking for a simple, rustic low key design, the owner of Nature Intended provided some general thoughts on color and style, as well as described the mandate of her business to me:

“My whole perspective is I am trying to be as good to the earth as I can, as well as only using ingredients that don’t deplete the environment on a global sense.”

Translating a feeling or perspective into a visual design successfully requires an understanding of the clients goals, knowledge of marketing needs, and a healthy sense of intuition. Usually when I speak with clients for the first time about a logo design or corporate branding, I can immediately visualize the look and feel they are trying to achieve by listening to how they describe their businesses and objectives.